What started as freelance work quickly grew into something more. A full-time business built around helping brands show up with intention, clarity, and purpose.

The Social Edit was founded by Alex Poole with a genuine love for content creation and a deeper understanding of what it really takes to grow a brand today. Because behind every business is something more. A person. A story. A vision worth sharing.

Having grown up in a digital-first world, Alex understands social media in a way that feels natural, not forced. It’s second nature. And in today’s landscape, showing up online isn’t optional. It’s essential. But for many business owners, it’s also overwhelming and time-consuming. That’s where The Social Edit comes in.

Coming from a family of entrepreneurs and small business owners, Alex knows that long-term success is built on relationships. That same principle applies online. In a world of constant trends, shifting algorithms, and endless noise, real growth still comes down to connection. Showing up consistently matters. Showing up with clarity and purpose is what truly sets a brand apart. At its core, The Social Edit exists to help businesses connect, create, and grow through thoughtful strategy and authentic storytelling.